Sidekick Coffee came to life thanks to a writer and his jack russell Oscar, his trusty sidekick who kept him company until the wee small hours as he tapped away at his keyboard.
Dogs are no doubt man's best friend, but a close second is a cup of coffee to get you started for the day ahead (and sometimes through it...). I wanted to keep the origin firmly in mind with this identity, and give it an informal, sketched look with a pastel and brew inspired colour palette.
Did you know when a dog sits with his back to you he's in protection mode? Oscar and your Sidekick Coffee are just looking out for you
