I was tasked with creating a symbol that would gain recognition internationally as a symbol for needing space - a symbol that says "please, give me space".
This symbol would be used across apparel and within healthcare systems to let people know that the wearer is vulnerable, either injured, unwell and at high risk of infection or vulnerable to crowds.
As a symbol that required instant familiarity, we cycled through many iterations (as you can see in the gif) and settled on a peach shape combined with a ribbon - already such a well known icon of causes and health awareness.
